The Poshmark Business Model – How Does Poshmark Work & Make Money?

Executive Summary: Poshmark is a marketplace where merchants offer fashion-related items to interested buyers. The company differs from other operators (e.g. eBay) by incorporating social elements, such as likes and followers, into the platform. Poshmark makes money via commissions on peer-to-peer sales, its premium boutique service, as well as by taking a cut on products … Read more

The Lemonade Insurance Business Model – How Does Lemonade Insurance Make Money?

Executive Summary: Lemonade Insurance is a digital insurance company that offers renters, car, pet-, and homeowners insurance. Lemonade Insurance makes money by charging its customers monthly premiums. The business model of Lemonade is built on the theory of behavioral economics, for instance by donating any unclaimed surplus to charity. Founded in 2015, Lemonade has grown … Read more

The SoundCloud Business Model – How Does SoundCloud Work & Make Money?

Executive Summary: SoundCloud is an online music platform that allows anyone to listen to music from (mostly) independent artists. SoundCloud makes money from advertising, premium subscription services (namely Go, Go+, and Unlimited), audio mastering services, and ticket sales from events. The company operates on a freemium model, meaning its core product is free to use, … Read more