6 Creative Ways To Promote A Product

Let’s face it: it’s 2020 and paying thousands upon thousands of dollars on Facebook ads simply won’t cut it. Ok, except if your target audience is politically confused boomers. With that in mind, let’s take a look at some of the most creative channels and methods companies are utilizing to promote their product. Product Hunt … Read more

What Are Scrum Anti Patterns? Definition & Examples

While the Scrum concepts and techniques are fairly easy to understand, mastering their daily execution is very challenging. After all, changing deeply ingrained habits is nothing that we can complete overnight. Ultimately, we (as agile practitioners and participants) want to be able to recognize and eliminate behaviour detrimental to the agile way thinking and working. … Read more

The Ten Best Podcasts For Product Managers In 2020

Podcasts are all the hype nowadays. According to findings by Edison Research, over 50 percent of Americans above 12 years of age have listened to a podcast once. That represents a 122 percent increase from the year 2014 to 2019. Whether it’s during your commute to work or when hitting the gym, podcasts can help … Read more

Seven Characteristics of a Good Product Manager

“Hard things are hard because there are no easy answers or recipes. They are hard because your emotions are at odds with your logic. They are hard because you don’t know the answer and you cannot ask for help without showing weakness.” Ben Horrowitz Let’s face it: Product Management is tough. Really tough. You must … Read more

Essential Customer Retention And Loyalty KPIs

“If you don’t appreciate your customers, someone else will.” Keeping your customers happy at all cost isn’t just some meaningless business advice, but should be at the core of any business operation. In fact, research shows that a 5 percent increase in customer retention can raise profits anywhere between 25 to 95 percent. Moreover, the … Read more

Five Factors That Influence Customer Retention

I’m sure you’ve heard it time and time again: convincing new customers to make a purchase is much more expensive than trying to convert existing ones. In fact, increasing your customer retention rate can boost profits anywhere from 25 to 95 percent. Furthermore, acquiring a new customer can be up to 25 times more expensive … Read more

Four Tips For Better Remote Product Management

Although more and more companies become comfortable with employing remote workers, folks in product management still seem to resent the idea of working with location-independent teams. The overarching conclusion is that product managers cannot influence their team members if separated by distance. So the question becomes: can a field focused on collaboration, such as product … Read more

What Is The Role Of Management In Scrum?

As advocated by the Scrum Guide, the role of management is to “support the Product Owner with insights and information into high value product and system capabilities. Support the Scrum Master to cause organizational change that fosters empiricism, self­organization, bottom­up intelligence, and intelligent release of software.” When organizations make the switch from traditional development methods … Read more

A Quick List Of Product Owner Responsibilities

Product Owners represent the centre of the development cycle, acting as the voice of the customer while being responsible for maximizing product value. But what do they actually do? And what are their key responsibilities? Although their job description can vary, they do share a common set of responsibilities. This article will give a quick … Read more