The Ibotta Business Model – How Does Ibotta Make Money?

Executive Summary: Ibotta is a platform that enables its users to earn cashback rewards when shopping at the over 1,500 brands it partners with. The service is available via its mobile apps as well as through the firm’s browser extension. Ibotta makes money through affiliate commissions, advertising services, as well as by selling aggregated and … Read more

The Afterpay Business Model – How Does Afterpay Make Money?

Executive Summary: Afterpay is a company that allows customers to pay for items over the course of 4 installments. It works together with over 55,000 online retailers that have adopted its payment options. Afterpay makes money via a fixed and variable (percentage) fee that it charges merchants with as well as fees for late payments. … Read more

The GoodRx Business Model – How Does GoodRx Make Money?

Executive Summary: GoodRx is an online platform, comprised of an app and a website, which allows users to compare drug prices at over 70,000 in the United States. Coupons offered by GoodRx then allow users to save money on their prescriptions. GoodRx makes money via fees paid on coupon redemptions, a monthly subscription fee, online … Read more

The PayPal Business Model – How Does PayPal Make Money?

Executive Summary: PayPal is a financial services company that is most notably known for allowing users and businesses to send and receive payments online. PayPal makes money via transactions fees, premium features offered to business accounts (in the form of subscriptions), the sale of card readers, business loans, referral fees on cashback rewards, interchange fees, … Read more

The M1 Finance Business Model – How Does M1 Finance Make Money?

Executive Summary: M1 Finance is a personal finance company that offers a variety of wealth management products. These include M1 Borrow, Invest, and Spend. M1 Finance makes money via order flow payments, subscription fees, lending out cash, interchange fees, and interest on cash as well as short sales. Founded in 2015 and headquartered in Chicago, … Read more

The Webull Business Model – How Does Webull Make Money?

Executive Summary: Webull is a FinTech company that enables users to trade financial commodities such as stocks or exchange-traded without paying a commission. Webull makes money via payments for order flow, short selling fees, subscription fees, interest paid on margin, as well as profits made from investing cash on balance. Established in 2017, Webull has … Read more

The Cameo Business Model – How Does Cameo Make Money?

Executive Summary: Cameo is an online service that allows customers to hire celebrities to create personalized videos. Other products include Zoom calls or the ability to chat with a celebrity. Cameo makes money by taking a 25 percent cut from every transaction facilitated via its marketplace. Founded in 2016 and headquartered in Chicago, Cameo has … Read more

The Duolingo Business Model – How Does Duolingo Make Money?

Executive Summary: Duolingo is a platform that offers users the ability to learn over 40 languages, ranging from English to Russian. Duolingo makes money via a premium subscription, display ads, as well as its language proficiency tests. The company operates under a freemium business model. Founded in 2011 and based in Pittsburgh, Pennsylvania, Duolingo has … Read more

The Roblox Business Model – How Does Roblox Make Money?

Executive Summary: Roblox is a multiplayer gaming platform that enables its users to create games and, likewise, play games created by others. The Roblox library, as of today, contains over 50 million games. Roblox makes money through the sales of its in-game currency Robux, advertising deals, licensing agreements, and royalties. Founded in 2004 and headquartered … Read more

The Dosh Business Model – How Does Dosh Make Money?

Executive Summary: Dosh is a mobile application that offers cashback rewards to consumers. The company partners up with over 100,000 merchant partners. Dosh makes money by taking a percentage cut from every transaction facilitated through its merchant network. Founded in 2016 and headquartered in Austin, Texas, Dosh now counts over 6 million users on its … Read more