The HubSpot Business Model – How Does HubSpot Make Money?

HubSpot Business Model

Executive Summary: HubSpot creates various (B2B) software products for inbound marketing and sales purposes. These software tools allow their business customers to capture leads, drive sales and educate customers through content. HubSpot makes money by charging customers for using the premium features of their software tools. These are divided into so-called hubs and tailored towards … Read more

The Revolut Business Model – How Does Revolut Make Money?

Revolut Business Model

Executive Summary: Revolut is a neobank offering various financial products to consumers and businesses. It does so through its mobile application, which is available on iOS and Android devices. As a neobank, Revolut does not operate any physical branches. Revolut’s business model is based on several levers, including different subscription plans (for both consumers and … Read more

The Convoy Business Model – How Does Convoy Make Money?

Convoy Business Model

Executive Summary: Convoy is a freight brokerage platform that facilitates bookings between shippers (that need to transport goods) and carriers with available loads. Contrary to traditional freight brokers that still rely on manual processes (e.g. telephone, email or faxes), Convoy utilizes software to automatically match shippers and carriers. The business model of Convoy is based … Read more

The Wish Business Model – How Does Wish Make Money?

Wish Business Model

Executive Summary: Wish is a mobile-first e-commerce platform that connects interested buyers with international sellers (mainly from China). The app utilizes an algorithmic feed along with different psychological “tricks” to boost sales. Wish makes money via sales fees, logistics services offered to merchants, and by selling ads (called ProductBoost) on its platform. Founded in 2011, … Read more

The N26 Business Model – How Does N26 Make Money?

N26 Business Model

Executive Summary: N26 is direct bank offering various financial products through its mobile application. Its main differentiator from traditional banks is a technology-first approach to banking, no physical branches, convenience of service, free accounts, and a transparent fee structure. The business model of N26 is based on charging private consumers or business owners for premium … Read more

Essential Customer Retention And Loyalty KPIs

Essential Customer Retention And Loyalty KPIs

“If you don’t appreciate your customers, someone else will.” Keeping your customers happy at all cost isn’t just some meaningless business advice, but should be at the core of any business operation. In fact, research shows that a 5 percent increase in customer retention can raise profits anywhere between 25 to 95 percent. Moreover, the … Read more