Executive Summary: Poshmark is a marketplace where merchants offer fashion-related items to interested buyers. The company differs from other operators (e.g. eBay) by incorporating social elements, such as likes and followers, into the platform. Poshmark makes money via commissions on peer-to-peer sales, its premium boutique service, as well as by taking a cut on products … Read more
Amazon, eBay, Airbnb, or Uber are just a few of many companies operating as an online marketplace. Customers love them for their abundance of choice and shopping convenience. What you may not know is that these examples (as well as many other marketplaces) have become some of the biggest and most valuable companies in the … Read more
What do Dropbox, Spotify, YouTube, and Fortnite all have in common? They are what people refer to as a freemium model. Freemium is such a big part of our lives that even SouthPark took the courtesy to make fun of it in its ‘Freemium Isn’t Free’ Episode. But how did it become such a wide-spread … Read more
Let’s face it: it’s 2022 and almost anybody we know is subscribed to some sort of service. Whether it is Netflix or Spotify, subscriptions have taken over the way we consume products. This article covers the ins and outs of subscription based business models, ranging from pros and cons to various examples and how to … Read more
Executive Summary: Lemonade Insurance is a digital insurance company that offers renters, car, pet-, and homeowners insurance. Lemonade Insurance makes money by charging its customers monthly premiums. The business model of Lemonade is built on the theory of behavioral economics, for instance by donating any unclaimed surplus to charity. Founded in 2015, Lemonade has grown … Read more
FlixBus is one of Europe’s leading mobility platforms, enabling consumers to take cheap inter-city travels via bus and train. But how a fairly young upstart challenge the many existing and well-established operators in the old continent? And how does FlixBus generate its revenue? Let’s dive into its platform, history and business model in more detail. … Read more
I’m sure you’ve heard it time and time again: convincing new customers to make a purchase is much more expensive than trying to convert existing ones. In fact, increasing your customer retention rate can boost profits anywhere from 25 to 95 percent. Furthermore, acquiring a new customer can be up to 25 times more expensive … Read more
Southeast Asia’s online economy hit $100 billion for the first time this year according to Google and Temasek. By 2025, it is projected to triple that. One of its major players is Singapore based Lazada. This article will cover how the company operates, its founding history and the various ways it makes money. How Lazada … Read more
Executive Summary: SoundCloud is an online music platform that allows anyone to listen to music from (mostly) independent artists. SoundCloud makes money from advertising, premium subscription services (namely Go, Go+, and Unlimited), audio mastering services, and ticket sales from events. The company operates on a freemium model, meaning its core product is free to use, … Read more
Executive Summary: Klarna is a financial technology platform that facilitates payments on behalf of other companies. It partners up with other businesses to offer their customers the option to pay for the products in multiple installments. Klarna makes money via merchant fees, late payment fees, interest on consumer loans, interchange fee, interest on cash, licensing … Read more