The Wish Business Model – How Does Wish Make Money?

Wish Business Model

Executive Summary: Wish is a mobile-first e-commerce platform that connects interested buyers with international sellers (mainly from China). The app utilizes an algorithmic feed along with different psychological “tricks” to boost sales. Wish makes money via sales fees, logistics services offered to merchants, and by selling ads (called ProductBoost) on its platform. Founded in 2011, … Read more

The N26 Business Model – How Does N26 Make Money?

N26 Business Model

Executive Summary: N26 is direct bank offering various financial products through its mobile application. Its main differentiator from traditional banks is a technology-first approach to banking, no physical branches, convenience of service, free accounts, and a transparent fee structure. The business model of N26 is based on charging private consumers or business owners for premium … Read more

How Does Poshmark Make Money? Dissecting Its Business Model

Poshmark Business Model

Executive Summary: Poshmark is a marketplace where merchants offer fashion-related items to interested buyers. The company differs from other operators (e.g. eBay) by incorporating social elements, such as likes and followers, into the platform. Poshmark makes money via commissions on peer-to-peer sales, its premium boutique service, as well as by taking a cut on products … Read more

The Lemonade Insurance Business Model – How Does Lemonade Insurance Make Money?

Lemonade Insurance Business Model

Executive Summary: Lemonade Insurance is a digital insurance company that offers renters, car, pet-, and homeowners insurance. Lemonade Insurance makes money by charging its customers monthly premiums. The business model of Lemonade is built on the theory of behavioral economics, for instance by donating any unclaimed surplus to charity. Founded in 2015, Lemonade has grown … Read more

The FlixBus Business Model – How Does FlixBus Work & Make Money?

FlixBus Business Model

FlixBus is one of Europe’s leading mobility platforms, enabling consumers to take cheap inter-city travels via bus and train. But how a fairly young upstart challenge the many existing and well-established operators in the old continent? And how does FlixBus generate its revenue? Let’s dive into its platform, history and business model in more detail. … Read more