Five Factors That Influence Customer Retention

I’m sure you’ve heard it time and time again: convincing new customers to make a purchase is much more expensive than trying to convert existing ones. In fact, increasing your customer retention rate can boost profits anywhere from 25 to 95 percent. Furthermore, acquiring a new customer can be up to 25 times more expensive … Read more

The SoundCloud Business Model – How Does SoundCloud Work & Make Money?

Executive Summary: SoundCloud is an online music platform that allows anyone to listen to music from (mostly) independent artists. SoundCloud makes money from advertising, premium subscription services (namely Go, Go+, and Unlimited), audio mastering services, and ticket sales from events. The company operates on a freemium model, meaning its core product is free to use, … Read more

The Klarna Business Model – How Does Klarna Make Money?

Executive Summary: Klarna is a financial technology platform that facilitates payments on behalf of other companies. It partners up with other businesses to offer their customers the option to pay for the products in multiple installments. Klarna makes money via merchant fees, late payment fees, interest on consumer loans, interchange fees, as well as interest … Read more