Executive Summary: Stitch Fix is an online personal styling service that uses a combination of technology and human input to come up with styling suggestions. These styles, called Fix, are then shipped to the customer. Suggestions are based on the customer’s body type, gender, preferences, and past purchasing behavior. The business model of Stitch Fix … Read more
Executive Summary: HelloFresh is an online food delivery company that creates and ships meal kits for groups of two and four. Customers can choose from a variety of plans, including vegetarian, family-friendly, or low-calorie meals. The business model of HelloFresh is based on charging customers a subscription fee. The price paid is dependent upon the … Read more
Executive Summary: Medium is an online publishing service that lets both amateurs, as well as professional writers, publish content. The company acts as the underlying platform by providing all the necessary tools to create content. The business model of Medium is based on charging customers a subscription fee. The company makes money either through a … Read more
Executive Summary: Canva is a graphic design SaaS application that allows its users to create and edit visual content. Examples include posters, presentations, infographics, logos, and many more. Canva makes money from monthly subscriptions, print products, course sales, as well as marketplace fees. The company operates on a freemium business model. Founded in 2012 and … Read more
Executive Summary: MasterClass is an online learning platform that comes in the form of video lectures and presentations from top performers in various fields. Classes are taught on topics such as acting, sports, filmmaking, or cooking by experts such as Serena Williams, Gordon Ramsey, Martin Scorsese, and many others. The business model of MasterClass is … Read more
Executive Summary: Slack is a messaging application that allows users to collaborate via chat, phone, or video. Users can organize groups in so-called channels to work on projects or exchange information about certain topics. The business model of Slack is centered around charging customers a monthly subscription. Founded by experienced entrepreneurs in 2013, the company … Read more
Executive Summary: Zoom is a cloud-based conferencing tool that allows users to virtually interact with each other through audio, video, and chat. The company’s competitive advantage is centered around the product’s ease of use as well as high-quality audio/video output. Zoom makes money via subscription fees, hardware sales, advertising, as well as by investing into … Read more
Executive Summary: Grammarly is a technology company offering various applications aimed at improving people’s writing style and grammatical correctness. Grammarly makes money from premium subscriptions as well as writing services provided by real humans. Founded in 2009 by three Ukrainians, the company has become a huge success. Grammarly is currently valued at $13 billion. How … Read more
Executive Summary: Wix is a platform that allows its users to build highly customizable websites based on the HTML5 standard. Customers can tap into various features, including a drag-and-drop editor, logo maker, or building forms and push notifications. The business model of Wix is based on charging customers for monthly subscription plans. Other streams of … Read more
Executive Summary: Udacity is a creator of educational content that is hosted primarily online. The company creates its so-called nanodegrees in cooperation with other corporations and educational institutions. The goal is to provide courses that allow their customers to switch or enhance their careers. The business model of Udacity is based on charging either a … Read more