Executive Summary: Rakuten makes money from various internet service portals, personal finance solutions, mobile plans, venture investments, and much more. The business model of Rakuten is predicated on creating an ecosystem around the 70+ businesses it runs. What Is Rakuten? Rakuten, which stands for “optimism” in Japanese, is a technology conglomerate that serves users in … Read more
Executive Summary: TikTok makes money from advertising, shop commissions, fees from subscriptions, and music royalties. The business model of TikTok is centered around becoming a super app on which users can not only consume videos, but shop for items, play games, and so much more. What Is TikTok? TikTok is a social entertainment platform that … Read more
Executive Summary: The business and growth model of Tinder is based on a freemium approach, meaning core aspects of the app can be accessed at no cost while premium features require payment. Tinder makes money from monthly or yearly subscriptions, in-app purchases, and advertising displayed within the app. First of All: What Is Tinder? … Read more
Executive Summary: Flyhomes is an online real estate brokerage and mortgage broker that allows homeowners to trade in their properties for a new unit. Flyhomes primarily makes money through a variety of fees as well as through interest rates on mortgages it issues. Founded in 2015, Flyhomes is now one of the fastest-growing real estate … Read more
Executive Summary: Figma is a collaborative design application that allows users to collaborate on projects over a web browser. Figma makes money via various subscription plans for its software products as well as through plugin fees it collects from third-party developers. Founded in 2012, Figma has grown to become one of the most popular design … Read more
The advent of the internet has led to a new monetization strategy for creators and companies alike: affiliate marketing. I’ve seen the power of affiliate marketing firsthand during my stint at iPrice, Southeast Asia’s largest price comparison site. The following article will define what affiliate businesses are, how they make money, what pros and cons … Read more
Executive Summary: Stocard is a mobile wallet that allows its members to store all of their loyalty cards in one single application. Stocard makes money by allowing companies to advertise on its app, through payment fees, and the sale of aggregated data. Founded in 2011, Stocard is now one of the biggest mobile wallet providers … Read more
Executive Summary: Stack Overflow is a question-and-answer site where users can post questions on all things programming, which are then answered by the forum’s users. Stack Overflow makes money from various advertising options as well as by selling software to enterprise customers. The firm operates under an aggregator business model. Founded in 2008, Stack Overflow … Read more
The world’s most valuable real estate is not located in New York or Singapore. In fact, it’s the home screen on the smartphone that you and I carry with us every day. The average smartphone owner has over 80 apps installed on their device. And while not all of them are in constant usage, the … Read more
Over the past few years, we have analyzed 300+ businesses ranging from communications platforms like WhatsApp all the way to payment giants like PayPal. While the reason why these companies are successful is certainly multifaceted, it cannot be denied that the business models they adopted have played a key role in their rise to … Read more