How Does Rakuten Make Money? Dissecting Its Business Model

Rakuten Business Model

Executive Summary: Rakuten makes money from various internet service portals, personal finance solutions, mobile plans, venture investments, and much more. The business model of Rakuten is predicated on creating an ecosystem around the 70+ businesses it runs. What Is Rakuten? Rakuten, which stands for “optimism” in Japanese, is a technology conglomerate that serves users in … Read more