Social Media

Facebook, with almost 3 billion users, has managed to become the world’s largest social platform. Almost half of the entire planet is now registered on Facebook. This has certainly translated into huge revenue figures for the company, which rebranded into Meta back in October 2021. In 2021 alone, Meta generated close to $117 billion in … Read more

Executive Summary: Hi5 is a social networking website on which users can set up profiles as well as connect with other members. Hi5 failed because it couldn’t keep up with its competition. Facebook, in particular, was able to raise substantially more in funding, which enabled it to hire the world’s best engineers.   What Is … Read more

Executive Summary: Bebo was a social media site on which users could set up their own profiles and connect with other members. Bebo failed because it couldn’t keep up with its competition and to AOL’s unwillingness to invest in the platform. What Is Bebo? Bebo is primarily known as a social media site on which … Read more

Executive Summary: Facebook Jobs is a feature on Facebook with which business owners can post and advertise available work. Facebook Jobs, in all likeliness, was shut down outside the United States and Canada because it wasn’t popular enough. What Is Facebook Jobs? Facebook Jobs is a feature on the namesake social media platform that enables … Read more

Executive Summary: Musical.ly is a social media platform that enables its users to create, share, and discover video-based content. Musical.ly was shut down because its owner, ByteDance, wanted to merge its technology and userbase into another app. What Is Musical.ly? Musical.ly is a social media platform that enables its users to create, share, and discover … Read more

Executive Summary: Flipagram is a social media platform that allows users to create, share, and discover photo- and video-based content. Flipagram was deleted because the company that acquired it wanted to use its technology for one of its new products. What Is Flipagram? Flipagram is a social media platform that allows users to create, share, … Read more

Executive Summary: Houseparty is a social media platform that allows you to connect with friends and other users via video calls. Houseparty was shut down because its usage declined severely after coronavirus restrictions across the world were lifted. What Is Houseparty? Houseparty is a social media platform that allows you to connect with friends and … Read more

Executive Summary: Dubsmash is a social media app that lets its users create short-form videos based on audio clips from famous songs, movie scenes, quotes, and more. Dubsmash was shut down because Reddit wanted to embed its video creation tools into its own platform. What Is Dubsmash? Dubsmash is a social media app that lets … Read more

Executive Summary: Tumblr is a microblogging and social media platform that enables users to post text-based or visual content as well as engage with other users. Tumblr failed because it banned NSFW content, due to its inability to sell ads, lacking product stickiness, as well as differences in culture between the platform and Yahoo. What … Read more