The World’s First Metaverse: What Happened To Second Life?

Executive Summary: Second Life is an online virtual world in which players create avatars of themselves and interact with other users. Second Life failed to become a mass-market product because the game has an extremely high learning curve, it suffered from frequent platform meltdowns, due to consistent copyright infringements, and unrealistic expectations. What Is Second … Read more

What Happened To Friendster? Here’s Why The Once-Popular Social Network Failed

Executive Summary: Friendster was a social networking service that allowed you to set up user profiles, connect with other people, and communicate with them. Friendster failed because of site performance issues, rising competition, executive turnover, and due to extensive content moderation. Founded in 2002, Friendster became the world’s most prominent social network for a short … Read more

What Happened To Myspace? And Why Did It Fail?

Executive Summary: Myspace was a social media network that enabled users to create their own profile pages, engage in various forums, listen to music, and more. Myspace failed because of rising competition, a poor and inconsistent product, heavy spending, as well as ongoing legal battles. Launched in January 2004, the site became the world’s leading … Read more