Executive Summary: Friends Reunited was a social media network that focused on helping users to get in touch with old friends and family members. Friends Reunited failed because it couldn’t keep up with the competition, due to an inappropriate business model, as well as missing crucial features. What Is Friends Reunited? Friends Reunited was a … Read more
Executive Summary: Second Life is an online virtual world in which players create avatars of themselves and interact with other users. Second Life failed to become a mass-market product because the game has an extremely high learning curve, it suffered from frequent platform meltdowns, due to consistent copyright infringements, and unrealistic expectations. What Is Second … Read more
Executive Summary: StumbleUpon was a discovery engine and social networking platform that allowed its users to discover and rate web content. StumbleUpon failed because of intense competition, leadership turnover, as well as due to a buggy product. What Is StumbleUpon? StumbleUpon was a discovery engine and social networking platform that allowed its users to discover … Read more
Executive Summary: SmallWorlds is a social network and virtual game that enabled players to engage with each other, enter quests, or decorate their surroundings. SmallWorlds shut down in April 2018 because the cost of running the game was outstripping the revenue that it was generating. What Is SmallWorlds? SmallWorlds is a social network and virtual … Read more
Executive Summary: Periscope is a social network that allows users to broadcast and consume live-streamed video content. On March 31st, 2021, Periscope was shut down because the cost of maintaining and expanding the platform was outweighing the revenue that it was generating. What Is Periscope? Periscope is a social network that allows users to broadcast … Read more
Executive Summary: Polyvore was a social commerce platform that allowed users to browse and curate fashion, beauty, and interior design items. Polyvore was shut down because its user base, as well as profits, likely declined over time. When it closed down, its parent company Verizon was focusing on salvaging losses than investing in a declining … Read more
Executive Summary: Digg was a social network and news aggregator platform that enabled members to submit and rate news stories, pictures, videos, and other types of content across a multitude of categories. Digg failed because of poor product decisions, rising competition from other platforms, internal problems amongst its staff, and users trying to game the … Read more
Executive Summary: Yik Yak is an anonymous social media platform that allows users to read messages from others in proximity. Yik Yak failed because users moved on to other platforms, due to countless cases of cyberbullying, the removal of anonymity, as well as not having a sustainable business model. What Is Yik Yak? Yik … Read more
Executive Summary: Friendster was a social networking service that allowed you to set up user profiles, connect with other people, and communicate with them. Friendster failed because of site performance issues, rising competition, executive turnover, and due to extensive content moderation. Founded in 2002, Friendster became the world’s most prominent social network for a short … Read more
Executive Summary: Myspace was a social media network that enabled users to create their own profile pages, engage in various forums, listen to music, and more. Myspace failed because of rising competition, a poor and inconsistent product, heavy spending, as well as ongoing legal battles. Launched in January 2004, the site became the world’s leading … Read more