Viktor Hendelmann 
As a barely 30-something, Pokémon is enshrined into my and the childhood memories of many others. It, therefore, wasn’t surprising to see the craze that took place when Pokémon Go, a mobile game utilizing augmented reality (AR) technology, was first unveiled during the summer of 2016. Although the hysteria around the game has largely subsided, … Read more
Executive Summary: Pokémon Go is an augmented reality-based game that is available for Android as well as iOS mobile devices. Pokémon Go makes money from selling digital goods, advertising, organizing events, and selling hardware. The game operates on a freemium business model. What Is Pokémon Go? Pokémon Go is an augmented reality-based game that is … Read more
Executive Summary: Ko-fi is a platform that allows content creators to receive financial support from their fans and followers. Ko-fi makes money from platform fees as well as a premium subscription program called Gold, both of which are paid by its creators. The company operates on a freemium model. How Does Ko-fi Work? Ko-fi is … Read more
Executive Summary: Notion is a productivity software tool that helps individuals and teams organize their life and manage their projects. Notion makes money by charging a monthly or annual subscription fee to both individual consumers and businesses. Founded in 2013, Notion is now one of the fastest-growing software products out there. The company itself is … Read more
Executive Summary: The business model of SpaceX is primarily centered around reusing its rockets and keeping most of the supply chain in-house. SpaceX makes money from launching objects and people into space, offering broadband internet, providing research services, and by selling merchandise. What Is SpaceX? SpaceX, or Space Exploration Technologies Corporation, is a spaceflight company … Read more
Executive Summary: Reddit makes money from serving ads to users, premium subscriptions, and the sale of digital items like NFTs. The business model of Reddit is largely based on advertising, which means the firm remains focused on user growth and engagement. What Is Reddit? Reddit is a social news and entertainment platform that allows users … Read more
There’s no denying that Uber had a seismic impact not only in the venture capital world but what it actually means to be employed. Investors poured in tens of billions of dollars into the firm, hoping that it would become the next cash-printing machine á la Google or Facebook. And many people in the United … Read more
Executive Summary: Snapchat makes money from advertising, selling hardware, premium subscriptions, and investments in startups. As a result, Snapchat’s business model is largely based on advertising. However, other income streams, such as subscriptions, are rapidly catching up. What Is Snapchat? Snapchat is a social media app that allows users to send photos, videos, and messages … Read more
Executive Summary: Pinterest makes money from advertising. The company offers a variety of different ad formats such as Idea Pins or Shopping ads. The advertising-based business model of Pinterest is thus reliant on driving user growth, which it does by supporting creators on its platform. What Is Pinterest? Pinterest is a visual bookmarking platform that … Read more
Executive Summary: The business model of Lyft is that of a two-sided online marketplace. There, it mostly connects drivers with passengers. Lyft makes money from commissions, service fees, referral fees, subscriptions, interchange fees, advertising, and services. What Is Lyft? Lyft is a transportation app that provides users with on-demand access to drivers all around their … Read more