Viktor Hendelmann 
Fabletics is a global activewear brand that sells both female and male clothing, footwear, and accessories. The company, which is headquartered in El Segundo, California, was founded in 2013 by Adam Goldenberg, Don Ressler, and actress Kate Hudson. Certainly, the fame and reach of its famous founder Hudson helped getting the company off the ground. … Read more
Gymshark is a British company that produces and distributes fitness apparel and equipment in a variety of categories. It is primarily known for selling clothing in the athleisure category. The company, which is headquartered in Solihull, United Kingdom, was founded in 2012 by then-students Ben Francis and Lewis Morgan. Gymshark made a name for itself … Read more
Columbia Sportswear is a manufacturer and distributor of outdoor-related clothing, footwear, and related equipment. The company, which is headquartered in Portland, Oregon, was founded in 1938 by Paul Lamfrom. He, together with his wife, fled Nazi Germany and set up shop in Portland where they purchased a hat distributorship. Eventually, his daughter Gert, who ended … Read more
Executive Summary: Endomondo is a fitness-based platform that allows its users to track, record, and analyse their workouts. Endomondo was shut down because its owner Under Armour wanted to direct users to its own app called MapMyRun. What Is Endomondo? Endomondo is a fitness-based platform that allows its users to track, record, and analyse their … Read more
Executive Summary: Musical.ly is a social media platform that enables its users to create, share, and discover video-based content. Musical.ly was shut down because its owner, ByteDance, wanted to merge its technology and userbase into another app. What Is Musical.ly? Musical.ly is a social media platform that enables its users to create, share, and discover … Read more
Executive Summary: QuizUp is a social trivia game that requires players to compete against each other by answering random questions. QuizUp is discontinued because the developers behind the game were unable to properly monetize the game. What Is QuizUp? QuizUp is a social trivia game that requires players to compete against each other by answering … Read more
Executive Summary: Flipagram is a social media platform that allows users to create, share, and discover photo- and video-based content. Flipagram was deleted because the company that acquired it wanted to use its technology for one of its new products. What Is Flipagram? Flipagram is a social media platform that allows users to create, share, … Read more
Executive Summary: Houseparty is a social media platform that allows you to connect with friends and other users via video calls. Houseparty was shut down because its usage declined severely after coronavirus restrictions across the world were lifted. What Is Houseparty? Houseparty is a social media platform that allows you to connect with friends and … Read more
Executive Summary: Dubsmash is a social media app that lets its users create short-form videos based on audio clips from famous songs, movie scenes, quotes, and more. Dubsmash was shut down because Reddit wanted to embed its video creation tools into its own platform. What Is Dubsmash? Dubsmash is a social media app that lets … Read more
Executive Summary: Kik is a free mobile messaging application that can be used to send audio, text, images, GIFs, as well as video files. Kik failed because it consistently changed its strategic direction, changing ownership, as well as due to its inability to effectively moderate content on the platform. Kik, after various failed attempts at … Read more