Executive Summary: Twitch is an online video streaming platform that allows creators to share audiovisual content. The platform’s primary focus is on live streaming video gameplay. Other categories include music, art, live cooking, or channels for simply chatting. Twitch makes money by charging users a monthly subscription fee, offering their own digital currency (called Bits), … Read more
Executive Summary: Canva is a graphic design SaaS application that allows its users to create and edit visual content. Examples include posters, presentations, infographics, logos, and many more. Canva makes money from monthly subscriptions, print products, course sales, as well as marketplace fees. The company operates on a freemium business model. Founded in 2012 and … Read more
Executive Summary: Slack is a messaging application that allows users to collaborate via chat, phone, or video. Users can organize groups in so-called channels to work on projects or exchange information about certain topics. The business model of Slack is centered around charging customers a monthly subscription. Founded by experienced entrepreneurs in 2013, the company … Read more
Executive Summary: Zoom is a cloud-based conferencing tool that allows users to virtually interact with each other through audio, video, and chat. The company’s competitive advantage is centered around the product’s ease of use as well as high-quality audio/video output. Zoom makes money via subscription fees, hardware sales, advertising, as well as by investing into … Read more
Executive Summary: Grammarly is a technology company offering various applications aimed at improving people’s writing style and grammatical correctness. Grammarly makes money from premium subscriptions as well as writing services provided by real humans. Founded in 2009 by three Ukrainians, the company has become a huge success. Grammarly is currently valued at $13 billion. How … Read more
Executive Summary: Trello is a visual software application (based on the Kanban methodology) that allows users to manage projects and organize tasks. Work is managed in so-called boards, which include different project states (e.g. “In Progress” or “Done”) and are filled with cards representing tasks. Trello makes money by charging offering premium subscription plans that … Read more
What do Dropbox, Spotify, YouTube, and Fortnite all have in common? They are what people refer to as a freemium model. Freemium is such a big part of our lives that even SouthPark took the courtesy to make fun of it in its ‘Freemium Isn’t Free’ Episode. But how did it become such a wide-spread … Read more
Executive Summary: SoundCloud is an online music platform that allows anyone to listen to music from (mostly) independent artists. SoundCloud makes money from advertising, premium subscription services (namely Go, Go+, and Unlimited), audio mastering services, and ticket sales from events. The company operates on a freemium model, meaning its core product is free to use, … Read more
Online dating has become an integral part of our lives. According to a 2017 study conducted by Stanford University, 39% of heterosexual and 65% of same-sex couples met each other online. While most of us definitely heard about and may even know someone who met on Tinder, other dating apps are creeping up and challenging … Read more