What do Dropbox, Spotify, YouTube, and Fortnite all have in common? They are what people refer to as a freemium model. Freemium is such a big part of our lives that even SouthPark took the courtesy to make fun of it in its ‘Freemium Isn’t Free’ Episode. But how did it become such a wide-spread … Read more
Let’s face it: it’s 2022 and almost anybody we know is subscribed to some sort of service. Whether it is Netflix or Spotify, subscriptions have taken over the way we consume products. This article covers the ins and outs of subscription based business models, ranging from pros and cons to various examples and how to … Read more
I’m sure you’ve heard it time and time again: convincing new customers to make a purchase is much more expensive than trying to convert existing ones. In fact, increasing your customer retention rate can boost profits anywhere from 25 to 95 percent. Furthermore, acquiring a new customer can be up to 25 times more expensive … Read more
Have you ever wondered why a certain company exists? Sure, making its shareholders a tiny bit richer and employees earn a monthly income is a big portion of that. But that is not the whole story. Legendary business professor Peter Drucker stated that a mission statement answers the questions of “What is our business?” … Read more
Back in 2007, masses of people camped in front of the Apple Store to get their hands at what would become the first version of the iPhone. These people must absolutely have the latest peace of tech and would go the literal extra mile. They are the ones blogging about and reviewing your product, essentially … Read more
Although more and more companies become comfortable with employing remote workers, folks in product management still seem to resent the idea of working with location-independent teams. The overarching conclusion is that product managers cannot influence their team members if separated by distance. So the question becomes: can a field focused on collaboration, such as product … Read more
As advocated by the Scrum Guide, the role of management is to “support the Product Owner with insights and information into high value product and system capabilities. Support the Scrum Master to cause organizational change that fosters empiricism, selforganization, bottomup intelligence, and intelligent release of software.” When organizations make the switch from traditional development methods … Read more
Product Owners represent the centre of the development cycle, acting as the voice of the customer while being responsible for maximizing product value. But what do they actually do? And what are their key responsibilities? Although their job description can vary, they do share a common set of responsibilities. This article will give a quick … Read more
The Scrum methodology is based on the concept of empiricism. Within the empirical approach, we make decisions based on what we experience and observe. That means that we monitor our past experiences (for instance how we develop a peace of functionality) and if we see room for improvement, take this experience and adjust our course … Read more
Back when I used to work in IT Consulting, a common theme we observed was that deliverables within our Sprints were always extremely close (and often delivered upon the last day). More often than not, this resulted in additional conflicts on the client site since the delivered Product Increment lacked certain functionality or simply failed … Read more