5 competitors

trying to overtake invisalign

Invisalign is a teledentistry company that offers products and services to straighten someone's teeth from the comfort of the customer's home.

Actually, Invisalign pioneered the treatment of invisible aligners and maintained its market-leading position until October 2017 when many of its patents ran out.

With 12 million lifetime treatments and $3.2 billion in annual revenue, Invisalign remains clearly ahead of the pack.

But who is gunning for Invisalign’s lead in an effort to grab a bigger slice of the $9 billion invisible braces market?

SMILEDIRECTCLUB

SmileDirectClub offers substantially cheaper treatments accompanied by licensed medical professionals. It currently generates $638 million in revenue.

CANDID

Candid mandates in-person care as part of the treatment, which involves only dealing with licensed orthodontists. The firm has raised $86 million in funding thus far.

BYTE

Byte offers a significantly shorter treatment time of around 3 to 4 months – all made possible by its HyperByte device. In 2021, the firm was acquired for $1 billion by Dentsply Sirona.

PLUSDENTAL

PlusDental is the biggest invisible aligner provider in Europe. The firm also sells electronic toothbrushes and bleaching products. PlusDental has raised $88 million in funding thus far.

Houston-based dentist Willis Pumphrey sold ClearCorrect for $150 million in August 2017 – without any cent in funding. Its products are now available in 40 countries.

CLEARCORRECT

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