5 Competitors Trying to Overtake Invisalign

Invisalign is a teledentistry company that offers products and services to straighten someone's teeth from the comfort of the customer's home.

[{"selector":"#anim-8837c07b-24ba-4442-acd0-0b56941374b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a4bf443-9617-41ca-b207-b36c2014c21b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] IMAGE VIA CANVA Full Article

Actually, Invisalign pioneered the treatment of invisible aligners and maintained its market-leading position until October 2017 when many of its patents ran out.

[{"selector":"#anim-bdcf97a8-046f-42b7-a2ce-ac970d479031","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93c5cdc2-2547-4acb-b86d-5a22f0a5924b","keyframes":{"transform":["translate3d(-117.45455%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc7a449c-c0cc-47e2-8a2f-e8d7f0d14b94","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd2fd22a-19cd-439b-99da-6551f62f1479","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78ac8f82-6bf6-4ee8-821a-ac72eb3ef873","keyframes":{"opacity":[1,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-07a65c0c-b364-432b-aa9d-069937256719","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] READ MORE IMAGE VIA CANVA

With 12 million lifetime treatments and $3.2 billion in annual revenue, Invisalign remains clearly ahead of the pack.

[{"selector":"#anim-1888d9c1-2e18-4e83-ae85-6972aa1a5d32","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5af09b3e-dd48-4694-8198-fffe9c99d301","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-067a32a1-124d-4e44-b60b-77bb3dbee89e","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a4c49ac-4792-46ae-b1ec-655d3d9c6ec9","keyframes":{"transform":["translate3d(0px, 158.04492%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccd9060a-c6b0-46b3-877a-eab035142c68","keyframes":{"opacity":[1,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a63bc38b-6743-4138-b1c0-85723196cf25","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

But who is gunning for Invisalign’s lead in an effort to grab a bigger slice of the $9 billion invisible braces market?

[{"selector":"#anim-10edf6d6-245f-4430-a072-9ce3edffaae0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.329986517164933%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3b0ac9be-d231-4e0f-8008-70e21d6fe705","keyframes":{"opacity":[0,1]},"delay":475,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22b37e34-aa63-4fdd-8fd6-12e392bf06a9","keyframes":{"transform":["translate3d(0px, -132.20441%, 0)","translate3d(0px, 0px, 0)"]},"delay":475,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Full Article

SmileDirectClub offers substantially cheaper treatments accompanied by licensed medical professionals. It currently generates $638 million in revenue.

[{"selector":"#anim-2826a14b-e975-42dc-87b0-2fe2bb7d5fdd","keyframes":{"opacity":[1,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-33a2ddf9-6632-44b9-a92a-56e5c7726a5c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6c0f38f4-770c-4512-b178-a7904e3e0263","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-226ce713-7887-4d60-b17f-1baba6b83ff1","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20ac4fb8-0f09-49a4-8123-7e2242f46052","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37c8699e-5fe3-43c1-a28f-a9dcafddc0e5","keyframes":{"transform":["translate3d(-117.45455%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2218908-fd4f-46f9-977d-eca1d3105d38","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28d03f6e-a363-4c0d-9ae5-520bde70b7e8","keyframes":{"transform":["translate3d(-117.32853%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] READ MORE IMAGE VIA SMILEDIRECT CLUB'S IG

CANDID

[{"selector":"#anim-82442484-0d7f-478a-8970-fe920935e026","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60fa50ae-32e5-4a73-a60e-f387de59616b","keyframes":{"transform":["translate3d(0px, 573.62977%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49004f25-b4c6-4ab8-abad-76b04c591449","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d95974b-65d1-47ac-a063-febbd4edd9f0","keyframes":{"transform":["translate3d(0px, 167.72489%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] IMAGE VIA CANDID'S IG Full Article

BYTE

[{"selector":"#anim-b7297b1e-078b-40e2-9ad9-1e7fb5f92eba","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03997975-15e1-4a55-85f3-a641c241d230","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daa6b4d7-505f-4881-9409-e8487b8f7c4f","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13fae1a6-8ad5-4a76-a628-ab72ee831c80","keyframes":{"transform":["translate3d(-120.42554%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d03d7729-ee2c-4d01-99eb-6d84ded697d0","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2606d1b7-e08b-4544-8b7d-00b270f9ccec","keyframes":{"transform":["translate3d(-123.44497%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] READ MORE Byte offers a significantly shorter treatment time of around 3 to 4 months – all made possible by its HyperByte device. In 2021, the firm was acquired for $1 billion by Dentsply Sirona. IMAGE VIA BYTE'S IG

PLUSDENTAL

[{"selector":"#anim-ff237185-1e44-4369-97b2-0ba78667026f","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf53135b-1f63-466a-bac2-ca6022d37cb1","keyframes":{"transform":["translate3d(0px, -98.50695%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-769d6dcf-59d5-4084-88e2-704ca169266b","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82bea547-c06a-4034-99ad-a95211da0abf","keyframes":{"transform":["translate3d(0px, -176.29632%, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27c11e69-d1bc-4a9c-9f6c-b82f9a246155","keyframes":{"opacity":[0,1]},"delay":475,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc3976e0-c96f-43af-93c3-7d208f922e59","keyframes":{"transform":["translate3d(0px, -184.85491%, 0)","translate3d(0px, 0px, 0)"]},"delay":475,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] PlusDental is the biggest invisible aligner provider in Europe. The firm also sells electronic toothbrushes and bleaching products. PlusDental has raised $88 million in funding thus far. IMAGE VIA PLUSDENTAL'S IG Full Article

Houston-based dentist Willis Pumphrey sold ClearCorrect for $150 million in August 2017 – without any cent in funding. Its products are now available in 40 countries.

[{"selector":"#anim-d5f27213-ab30-4579-a0a8-226f2957afe9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] IMAGE VIA CLEARCORRECT'S IG Full Article

SWIPE UP TO READ THE FULL STORY

[{"selector":"#anim-689e91c5-b845-458f-a698-921152672361","keyframes":{"transform":["rotate(10deg) translate3d(-85.54217%, 0px, 0) rotate(-10deg)","rotate(10deg) translate3d(0px, 0px, 0) rotate(-10deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14c3e41d-359e-4fb9-8b19-128a5aaf5549","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bba3330-5230-4d20-a28d-2f39c925f4af","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2bad0bcd-4053-4152-9af5-020238a5c7ff","keyframes":{"transform":["rotate(-10deg) translate3d(84.16523%, 0px, 0) rotate(10deg)","rotate(-10deg) translate3d(0px, 0px, 0) rotate(10deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fd7b19f-1cc7-4899-a4c2-dab9c0f6c6d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ef2d795-c31c-4c42-8f4c-d531a6fa26e9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-36570345-98fe-4b7e-98b0-46038dff12ee","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] IMAGE VIA CANVA Full Article