How Sweatcoin Makes Money

Sweatcoin is a mobile app that allows users to earn virtual currencies, dubbed sweatcoins, for being active. 

For every 1,000 outdoor steps you take, you will earn 0.95 sweatcoins while the rest (0.05) goes to the platform itself.

The coins can then be spent on goods, services, and experiences. Alternatively, users can also donate their sweatcoins to partnering charities.

Sweatcoin was launched in 2014 by a group of Russian entrepreneurs whose previous startup imploded due to lack of funding. 

Today, Sweatcoin is the most downloaded health & fitness app in multiple countries. Its founders have raised $13.6 million in funding thus far.

But how is Sweatcoin able to hand out coins for free without asking for any money in return? 


The majority of the revenue that Sweatcoin generates comes from promoting other brands, such as Apple or Starbucks, on its app. 

Sweatcoin offers a $4.99/month or $24.99/year subscription that grants users access to exclusive auctions and other premium features. 


Insurance companies and health-focused institutions pay Sweatcoin to access anonymized and aggregated user health data.    


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