How Sweatcoin Makes Money

SWEATCOIN'S IG Full Article

Sweatcoin is a mobile app that allows users to earn virtual currencies, dubbed sweatcoins, for being active.

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For every 1,000 outdoor steps you take, you will earn 0.95 sweatcoins while the rest (0.05) goes to the platform itself.

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The coins can then be spent on goods, services, and experiences. Alternatively, users can also donate their sweatcoins to partnering charities.

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Sweatcoin was launched in 2014 by a group of Russian entrepreneurs whose previous startup imploded due to lack of funding.

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Today, Sweatcoin is the most downloaded health & fitness app in multiple countries. Its founders have raised $13.6 million in funding thus far.

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But how is Sweatcoin able to hand out coins for free without asking for any money in return?

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BRAND PROMOTIONS

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Sweatcoin offers a $4.99/month or $24.99/year subscription that grants users access to exclusive auctions and other premium features.

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Insurance companies and health-focused institutions pay Sweatcoin to access anonymized and aggregated user health data.

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Swipe up to read the full story

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