How Indeed  Makes Money

Indeed is a work-related search engine that allows users to browse jobs of any kind and location.

More than 330 million people visit Indeed every month, which is available in 60+ countries, thus accounting for 16% of all job listing website visits globally. 

Indeed, which is based in Austin, Texas, was founded in 2004 by Paul Forster and Rony Kahan. They successfully sold a jobs site the year prior. 

Just like Google, Indeed scrapes content from millions of websites and lists the best result for any customer query.  

Indeed was sold to Japan-based Recruit Holdings, which also owns Glassdoor, for $1 billion in 2012. 

But how does Indeed, which doesn’t charge a fee to post jobs, actually make money? 

In order to be listed ahead of their competition, employers can purchase sponsored job postings.


Recruiters pay a monthly subscription fee to access and contact up to 100 people per month. 



Employers can promote so-called Hiring Events that allow them to virtually interview multiple candidates. Indeed charges a fee for access to the product.

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