How Zillow Makes Money

Zillow is an online real estate marketplace that offers various services for both home buyers and sellers.

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It is best known for its Zestimate, which provides you with the estimated market value of any given home.

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The firm was started in 2005 by Rich Barton and Lloyd Frink. Barton had previously founded online travel agency Expedia.

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They ultimately took the company public in 2011. Barton stepped down from his CEO role a year prior but returned to lead Zillow in 2019.

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Today, close to 250 million people visit its site every month while the company generates over $8 billion in revenue.

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In late 2021, Zillow shut down its home buying division, which forced it to lay off 2,000 people and incurred losses of more than $1 billion.

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But how does Zillow actually make money?

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Marketing Software

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Mortgages

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Selling Homes

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