How Does TripAdvisor Make Money?

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TripAdvisor is an online review platform that allows users to explore destinations and even book accommodations.

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Content on TripAdvisor is user-generated, meaning that members are the ones who post pictures as well as rate a given experience or service.

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TripAdvisor, which is based in Needham, Massachusetts, was founded in 2000 by Stephen Kaufer and Langley Steinert.

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In the early days, TripAdvisor started out as a search engine of searchable travel information for websites such as AOL.

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After not getting any clients for the first 1.5 years, they pivoted the business towards reviews – and never looked back.

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Expedia ultimately acquired TripAdvisor for $210 million in 2004. Seven years later, the company went public on the Nasdaq. Full Article

In 2021, TripAdvisor generated $902 million in revenue. But how does the firm actually make money?

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ADVERTISING

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SUBSCRIPTIONS

TripAdvisor offers multiple subscriptions, which give hotel owners access to features such as data on future demand or real-time review notifications. TRIPADVISOR WEBSITE Full Article

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