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Tiktok, launched in 2018 by Chinese tech giant ByteDance, is the world’s fastest growing social app.
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BYTEDANCE WEBSITE
Its Chinese heritage has also led to various controversies. Many politicians in the US are now advocating to ban the app outright.
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The bulk of the revenue that TikTok generates comes from ads displayed in between videos, branded hashtags, and more.
TIKTOK FOR BUSINESS WEBSITE
Users on TikTok can launch their own e-commerce store. TikTok takes a percentage cut from each sale a creator makes.
TIKTOK SHOP WEBSITE
In March 2022, TikTok introduced a music distribution platform called SoundOn. TikTok, after 2 years, pockets 10% of the royalty fees.
TIKTOK WEBSITE
Creators can receive virtual gifts called Diamonds during their livestreams. TikTok retains 50% of the Diamonds earned.
TIKTOK WEBSITE
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