How Does Hinge  Make Money?

Hinge is a dating app that focuses on facilitating long-term relationships instead of casual connections.

GOOGLE PLAY STORE

It does this via features such as allowing users to comment on certain aspects of their match’s profile or allowing one to add audio prompts.

HINGE WEBSITE

Hinge was started in 2011 by Justin McLeod, Matt O’Donnell, Bennett Richardson, and Facebook whistleblower Frances Haugen.

HINGE WEBSITE

The company, after multiple pivots, was acquired by Tinder-owner Match Group in June 2018 for an undisclosed sum. 

But how does Hinge, which can be accessed at no cost, actually make money?

Hinge sells a premium subscription called Preferred Membership for up to $29.99 per month.

SUBSCRIPTIONS

Alternatively, users can purchase individual premium features, such as Boosts, for a one-time fee.

IN-APP PURCHASES

Hinge operates under a freemium business model, meaning most of the app can be accessed at no cost while premium features are being charged for.

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