How Does Hinge Make Money?

Hinge is a dating app that focuses on facilitating long-term relationships instead of casual connections.

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It does this via features such as allowing users to comment on certain aspects of their match’s profile or allowing one to add audio prompts.

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Hinge was started in 2011 by Justin McLeod, Matt O’Donnell, Bennett Richardson, and Facebook whistleblower Frances Haugen.

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The company, after multiple pivots, was acquired by Tinder-owner Match Group in June 2018 for an undisclosed sum. Full Article

But how does Hinge, which can be accessed at no cost, actually make money?

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Hinge sells a premium subscription called Preferred Membership for up to $29.99 per month.

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IN-APP PURCHASES

Alternatively, users can purchase individual premium features, such as Boosts , for a one-time fee. Full Article

Hinge operates under a freemium business model, meaning most of the app can be accessed at no cost while premium features are being charged for.

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