How Does Carvana Make Money?
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Carvana is an online platform on which users can shop for used vehicles.
The cars can either be picked up or be delivered straight to their doorstep.
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Most vehicles on the platform are sourced from national used-car auctions and directly from customers who sell their car to Carvana.
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One of Carvana’s key differentiators are its gigantic car vending machines, which customers visit when picking up their vehicle.
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Carvana, which is headquartered in Tempe, Arizona, was founded in 2012 by Ernest Garcia III, Ryan Keeton, and Ben Huston.
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Garcia III is the son of billionaire Ernest Garcia II who founded car reseller DriveTime, which is where Carvana was first incorporated under.
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Carvana spun out of DriveTime in 2014 and went public 3 years later. The founders had previously raised $960 million in funding.
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In 2021, Carvana generated an eye-popping $12.8 billion in revenue. But how does the firm actually make money?
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Flipping Cars
Carvana makes money from the sale of cars offered on its platform. It turns a profit whenever the firm is able to sell a car for more than it was bought for.
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Financing
Carvana allows customers to finance their vehicle purchases. It simply collects interest on the loans it issues.
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