WHY GOOGLE  GLASS FAILED   ... initially

Google Glass was a hardware product that displayed information to the wearer using a head-up display. 

Glass, after tens of millions of dollars in investments by Google, was shut down less than 2 years after its launch.

Here are the 5 major reasons why Glass failed to captivate consumer interest 

People could be filmed without their knowledge, which caused a huge uproar among privacy advocates.

Privacy

Google Glass, even at a price tag of $1,500, had some serious flaws including poor battery life and bad sound quality. 

BUGGY TECH

ROLLOUT

The whole rollout phase, from solely making it available to beta testers to Google’s inability to define proper use cases, killed any hype the product initially had.

LEADERSHIP ISSUES

Google co-founder Sergey Brin, one of Glass’ supporters, had an affair with a team member, which intensified the tensions that had been previously brewing.

At the time, consumers were just getting used to owning a smartphone. And the required technology, such as 4G, wasn’t nearly as widespread.

society & tech

Glass, despite its initial failure, is still being sold to other businesses like GE and DHL, which have recorded substantial productivity improvements.  

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