WHY GOOGLE  GLASS FAILED ... initially

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Google Glass was a hardware product that displayed information to the wearer using a head-up display. 

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Glass, after tens of millions of dollars in investments by Google, was shut down less than 2 years after its launch.

Here are the 5 major reasons why Glass failed to captivate consumer interest 

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People could be filmed without their knowledge, which caused a huge uproar among privacy advocates.

Privacy

CANVA

Google Glass, even at a price tag of $1,500, had some serious flaws including poor battery life and bad sound quality. 

BUGGY TECH

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ROLLOUT

The whole rollout phase, from solely making it available to beta testers to Google’s inability to define proper use cases, killed any hype the product initially had.

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LEADERSHIP ISSUES

Google co-founder Sergey Brin, one of Glass’ supporters, had an affair with a team member, which intensified the tensions that had been previously brewing.

Photo: Steve Jennings/Getty Image

At the time, consumers were just getting used to owning a smartphone. And the required technology, such as 4G, wasn’t nearly as widespread.

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UNSPLASH

Glass, despite its initial failure, is still being sold to other businesses like GE and DHL, which have recorded substantial productivity improvements.  

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