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image via KINGBACH'S INSTAGRAM
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Content creators didn’t have any meaningful way to monetize their audience. Many of them eventually decided to depart and began creating content on platforms such as YouTube.
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Vine did not provide advertisers with many options to target users. Many thus weren’t willing to invest in the platform, which meant Vine wasn’t generating much revenue to begin with.
Two of Vine’s founding members left the platform a year after it launched while Yusupov was laid off eventually. On top of that, Twitter had repeated rounds of layoffs that also hit Vine employees.
Twitter, at the time, faced huge financial pressure from investors to become profitable. Vine, costing way more than it was bringing in, contributed to Twitter’s mounting losses in a significant fashion.
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