why cyberPunk 2077 failed... initially

CYBERPUNK 2077

CYBERPUNK 2077 IS A FIRST-PERSON SHOOTER VIDEO GAME TAKING PLACE IN A DYSTOPIAN WORLD CALLED NIGHT CITY.  THE GAME IS AVAILABLE ON PC AS WELL AS CURRENT- AND NEXT-GEN CONSOLES. 

Poland-based CD Projekt is the studio behind the game. Prior to launching Cyberpunk 2077, it made a name for itself with the release of The Witcher series.

Cyberpunk 2077, which is based on a popular tabletop game, was first announced in May 2012. When it was released in December 2020, hype for the game literally knew no boundaries.

Unfortunately, the launch ended up being a complete disaster.  The game was severely bugged and, at times, even unplayable.

But why did an experienced and beloved studio like CD Projekt screw up the launch of Cyberpunk 2077 so much?

CD Projekt, due to the hype it managed to build up, was somewhat forced to release the game. It had already delayed the launch two times and wanted to avoid interest waning.

The time constraints were amplified by the fact that the game had to be built up from scratch – unlike The Witcher where it could reuse certain graphics.

Lastly, executives at CD Projekt would frequently butcher several months' worth of work. This went as far as changing many portions of the plot and adding stars like Keanu Reeves last-minute.

Various patches, expansions, and next-gen console releases have since helped CD Projekt to turn the game around. In fact, Cyberpunk 2077 has become highly profitable now.

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