What Happened to Musical.ly
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Musical.ly was a social media platform that enabled its users to create, share, and discover video-based content.
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Members could pick from thousands of different songs. They would then create videos lip-syncing to that music.
IMAGE VIA UNSPLASH
The video platform was launched in 2014 by former SAP executive Alex Zhu as well as Luyu Yang.
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The founders went on to raise $150 million in funding. By the end of 2016, Musical.ly already boasted over 130 million registered members.
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Musica.ly even inked deals with the likes of NBC and Viacom to create exclusive content for the platform such as Nick Cannon’s
Wild ‘N Out
.
IMAGE VIA Nick Cannon’s Wild ‘N Out FB PAGE
In late 2017, China’s Toutiao, a sub-organization of technology giant ByteDance, acquired Musica.ly for an eye-popping $800 million.
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shutdown
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A year after the acquisition and to the shock of many users, ByteDance announced the immediate shutdown of Musica.ly.
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Musica.ly’s technology and user base were merged into another platform that ByteDance was unveiling to the world.
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That platform ended up becoming TikTok, which has gone on to amass over 1 billion users and revolutionized the social media landscape.
IMAGE VIA UNSPLASH
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