How Upside Makes Money

UPSIDE WEBSITE Full Article

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The app works together with over 20,000 businesses including Burger King, Dunkin’ Donuts, and Shell.

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Upside, which is headquartered in Washington, DC and started out as GetUpside, was founded in 2016 by a group of former Opower employees.

They have collectively raised $265 million for the business, which is currently valued at a whopping $1.6 billion.

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But how is Upside able to hand out such generous cashback rewards?

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The Upside app makes money by receiving a share of the profit its 20,000+ partners make.

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Brands benefit from exclusivity. For instance, if there are three gas stations near each other, Upside would only surface one on the app.

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Partners can then get an aggregated view into a shopper’s behavior and assess which of their products or locations perform best.

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