How Does Tinder Make Money?

UNSPLASH Full Article

Tinder, founded in 2012 by Sean Rad, Justin Mateen, and Jonathan Badeen, is the world’s biggest dating app.

[{"selector":"#anim-649e3c1b-9f7a-4231-aca8-9a8c2d88f2bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c3c8fe1-4992-4ced-b10c-ae9b5a6c1e5c","keyframes":{"transform":["translate3d(115.82278%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebd8f2b7-9981-4b52-ad8a-1a938d6a5511","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] UNSPLASH Full Article

It revolutionized the dating industry by introducing the swipe, which allows you to (dis)like someone by swiping left or right.

[{"selector":"#anim-d11b60a9-4bed-430c-95a8-2e50897d3e09","keyframes":{"opacity":[0,1]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfe5d314-1379-486d-8e04-e420ab2c87ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-936a0244-b207-4ff0-824a-b52e2d035546","keyframes":{"transform":["translate3d(0px, -94.06514%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Full Article

Tinder itself is owned by Match Group, which also operates dating apps like Hinge or OkCupid.

[{"selector":"#anim-5e3b681b-d835-424a-b24e-ca94700df47d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6fbc381-787d-44f2-91a8-b7ae28a37ec0","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Full Article

Today, Tinder generates over $1.65 billion in annual revenue, making it the highest-grossing dating app by a wide margin.

[{"selector":"#anim-23923d4b-9a74-44bb-b61a-09c2ae1eae2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3966af9c-0d2a-4a6f-af08-580759535947","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Full Article

But how does Tinder, which can be used at no cost, actually make money?

Tinder offers three premium subscriptions on a monthly or yearly basis called Tinder+, Tinder Gold, and Tinder Platinum.

[{"selector":"#anim-174242a2-35ec-4894-a031-b8322ed5c694","keyframes":{"opacity":[0,1]},"delay":400,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] TINDER WEBSITE Full Article

IN-APP PURCHASES

Certain features, such as boosts or super likes, can also be purchased individually. TINDER WEBSITE Full Article

Tinder shows ads, which appear in between profiles and can include formats like quizzes, videos, and even branded profiles.

[{"selector":"#anim-3c5acc31-34bd-465d-bab6-e0a199e5b774","keyframes":{"opacity":[0,1]},"delay":400,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] CANVA Full Article

Swipe up to read the full story

[{"selector":"#anim-18d7c63b-0803-4c4a-a38a-f0d8cdbc64e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cebf0a3-3305-4df1-aeee-be2a9bfae5bf","keyframes":{"transform":["translate3d(-116.72475%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be3c0c59-3e09-4c57-bc41-478b450c2d39","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf17944a-1bc5-4ab9-a2d3-dca48a02706e","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] UNSPLASH Full Article