How Does DuckDuckGo Make Money?

DuckDuckGo, with around 100 million searches a day, is one of the world’s most popular search engines. 

The company, apart from search, has since launched a mobile and browser as well as email and website protection tools.

DuckDuckGo differentiates itself from the competition by not tracking the user’s browsing activity nor selling the little data it collects to third parties.  

CEO Gabriel Weinberg founded DuckDuckGo back in 2008 after selling his first startup to Classmates.com for $10 million. 

DuckDuckGo now generates over $100 million in revenue per year. But how did it achieve this feat without harvesting and selling user data?

Keyword Advertising 

DuckDuckGo displays ads in some of its search results. Advertisers can then place bids to appear on the top of those searches via an auction-based system.

Affiliate Commission

DuckDuckGo promotes products from platforms like Amazon. The search engine receives a commission whenever someone purchases an item.

Tracker Radar

DuckDuckGo licenses data about invasive trackers that the likes of Facebook utilize to other companies.

Swipe up to read the full story