IMAGE VIA BEREAL'S WEBSITE
Users are asked to take a picture of their current activity within 2 minutes and can react to their friends’ photos once everyone posted theirs.
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Many are fed up with the fakeness of today’s social media landscape, which has allowed BeReal to amass millions of users.
The app was launched in late 2019 by Alexis Barreyat and Kévin Perreau who met at the French coding school 42 born2code.
IMAGE VIA APP STORE
IMAGE VIA BEREAL'S TWITTER
In all likeliness, it will introduce different ad formats in the future. For example, ads could be displayed in between the photos that friends send.
IMAGE VIA CANVA
Not relying on ads is a common growth strategy among social media startups. Facebook and Snapchat have followed a similar path when they initially launched.
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