The N26 Business Model – How Does N26 Work & Make Money?

Executive Summary: N26 is direct bank offering various financial products through its mobile application. Its main differentiator from traditional banks is a technology-first approach to banking, no physical branches, convenience of service, free accounts, and a transparent fee structure. The business model of N26 is based on charging private consumers or business owners for premium … Read more

Essential Customer Retention And Loyalty KPIs

“If you don’t appreciate your customers, someone else will.” Keeping your customers happy at all cost isn’t just some meaningless business advice, but should be at the core of any business operation. In fact, research shows that a 5 percent increase in customer retention can raise profits anywhere between 25 to 95 percent. Moreover, the … Read more

The Poshmark Business Model – How Does Poshmark Work & Make Money?

Executive Summary: Poshmark is a marketplace where merchants offer fashion-related items to interested buyers. The company differs from other operators (e.g. eBay) by incorporating social elements, such as likes and followers, into the platform. Poshmark makes money via commissions on peer-to-peer sales, its premium boutique service, as well as by taking a cut on products … Read more

The Lemonade Insurance Business Model – How Does Lemonade Insurance Make Money?

Executive Summary: Lemonade Insurance is a digital insurance company that offers renters, car, pet-, and homeowners insurance. Lemonade Insurance makes money by charging its customers monthly premiums. The business model of Lemonade is built on the theory of behavioral economics, for instance by donating any unclaimed surplus to charity. Founded in 2015, Lemonade has grown … Read more

Five Factors That Influence Customer Retention

I’m sure you’ve heard it time and time again: convincing new customers to make a purchase is much more expensive than trying to convert existing ones. In fact, increasing your customer retention rate can boost profits anywhere from 25 to 95 percent. Furthermore, acquiring a new customer can be up to 25 times more expensive … Read more