The SoundCloud Business Model – How Does SoundCloud Work & Make Money?

Executive Summary: SoundCloud is an online music platform that allows anyone to listen to music from (mostly) independent artists. SoundCloud makes money from advertising, premium subscription services (namely Go, Go+, and Unlimited), audio mastering services, and ticket sales from events. The company operates on a freemium model, meaning its core product is free to use, … Read more

The Headspace Business Model – How Does Headspace Work & Make Money?

Executive Summary: Headspace is a mobile application that provides meditative and mindfulness lessons to consumers around the world. The Headspace app is available both on iOS and Android devices respectively. The business model of Headspace is based on three income pillars. A subscription fee that consumers pay to unlock the meditation content, B2B programs to … Read more

The Peloton Business Model – How Does Peloton Work & Make Money?

Executive Summary: Peloton is a hardware technology company that manufactures and distributes fitness devices, namely its Peloton Bike and Tread. Its devices are connected to the internet and thus allow users to have virtual group workout sessions. The business model of Peloton is based on selling its hardware products. Furthermore, the company makes money by … Read more