The Wish Business Model – How Does Wish Work & Make Money?

Executive Summary: Wish is a mobile-first e-commerce platform that connects interested buyers with international sellers (mainly from China). The app utilizes an algorithmic feed along with different psychological “tricks” to boost sales. Wish makes money via sales fees, logistics services offered to merchants, and by selling ads (called ProductBoost) on its platform. Founded in 2011, … Read more

The N26 Business Model – How Does N26 Work & Make Money?

Executive Summary: N26 is direct bank offering various financial products through its mobile application. Its main differentiator from traditional banks is a technology-first approach to banking, no physical branches, convenience of service, free accounts, and a transparent fee structure. The business model of N26 is based on charging private consumers or business owners for premium … Read more

Essential Customer Retention And Loyalty KPIs

“If you don’t appreciate your customers, someone else will.” Keeping your customers happy at all cost isn’t just some meaningless business advice, but should be at the core of any business operation. In fact, research shows that a 5 percent increase in customer retention can raise profits anywhere between 25 to 95 percent. Moreover, the … Read more

The SaaS Business Model – A Complete Guide

In 2011, venture capital investor Marc Andreessen published his famous article “Why Software Is Eating the World”. He boldly predicted that software will become an essential part of our daily lives. Over 10 years later, his predication became reality. Nowadays, software companies such as Google or Microsoft, are some of the most profitable and valuable … Read more

The Lemonade Insurance Business Model – How Does Lemonade Insurance Make Money?

Executive Summary: Lemonade Insurance is a digital insurance company that offers renters, car, pet-, and homeowners insurance. Lemonade Insurance makes money by charging its customers monthly premiums. The business model of Lemonade is built on the theory of behavioral economics, for instance by donating any unclaimed surplus to charity. Founded in 2015, Lemonade has grown … Read more