The Subscription Based Business Model – A Complete Guide

Let’s face it: it’s 2021 and almost anybody we know is subscribed to some sort of service. Whether it is Netflix or Spotify, subscriptions have taken over the way we consume products. This article covers the ins and outs of subscription based business models, ranging from pros and cons to various examples and how to … Read more

The Lemonade Insurance Business Model – How Does Lemonade Insurance Make Money?

Executive Summary: Lemonade Insurance is a digital insurance company that offers renters, car, pet-, and homeowners insurance. Lemonade Insurance makes money by charging its customers monthly premiums. The business model of Lemonade is built on the theory of behavioral economics, for instance by donating any unclaimed surplus to charity. Founded in 2015, Lemonade has grown … Read more

The FlixBus Business Model – How Does FlixBus Work & Make Money?

FlixBus is one of Europe’s leading mobility platforms, enabling consumers to take cheap inter-city travels via bus and train. But how a fairly young upstart challenge the many existing and well-established operators in the old continent? And how does FlixBus generate its revenue? Let’s dive into its platform, history and business model in more detail. … Read more

The Lazada Business Model – How Does Lazada Work & Make Money?

Southeast Asia’s online economy hit $100 billion for the first time this year according to Google and Temasek. By 2025, it is projected to triple that. One of its major players is Singapore based Lazada. This article will cover how the company operates, its founding history and the various ways it makes money. How Lazada … Read more

The SoundCloud Business Model – How Does SoundCloud Work & Make Money?

Executive Summary: SoundCloud is an online music platform that allows anyone to listen to music from (mostly) independent artists. SoundCloud makes money from advertising, premium subscription services (namely Go, Go+, and Unlimited), audio mastering services, and ticket sales from events. The company operates on a freemium model, meaning its core product is free to use, … Read more

The Klarna Business Model – How Does Klarna Work & Make Money?

Executive Summary: Klarna is a financial platform that facilitates payments on behalf of other companies. It partners up with other businesses (mostly in the e-commerce space) to offer their customers the option to pay products after receiving them (via invoices). Klarna makes money via merchant fees, late payment fees, interest on consumer loans, interchange fees, … Read more

The Headspace Business Model – How Does Headspace Work & Make Money?

Executive Summary: Headspace is a mobile application that provides meditative and mindfulness lessons to consumers around the world. The Headspace app is available both on iOS and Android devices respectively. The business model of Headspace is based on three income pillars. A subscription fee that consumers pay to unlock the meditation content, B2B programs to … Read more

The Bumble Business Model – How Does Bumble Work & Make Money?

Online dating has become an integral part of our lives. According to a 2017 study conducted by Stanford University, 39% of heterosexual and 65% of same-sex couples met each other online. While most of us definitely heard about and may even know someone who met on Tinder, other dating apps are creeping up and challenging … Read more

The Peloton Business Model – How Does Peloton Work & Make Money?

Executive Summary: Peloton is a hardware technology company that manufactures and distributes fitness devices, namely its Peloton Bike and Tread. Its devices are connected to the internet and thus allow users to have virtual group workout sessions. The business model of Peloton is based on selling its hardware products. Furthermore, the company makes money by … Read more

Definition and Examples of a Market Oriented Mission Statement

Have you ever wondered why a certain company exists? Sure, making its shareholders a tiny bit richer and employees earn a monthly income is a big portion of that. But that is not the whole story. Legendary business professor Peter Drucker stated that a mission statement answers the questions of                 “What is our business?” … Read more