Executive Summary: SoundCloud is an online music platform that allows anyone to listen to music from (mostly) independent artists. SoundCloud makes money from advertising, premium subscription services (namely Go, Go+, and Unlimited), audio mastering services, and ticket sales from events. The company operates on a freemium model, meaning its core product is free to use, … Read more

Executive Summary: Klarna is a financial platform that facilitates payments on behalf of other companies. It partners up with other businesses (mostly in the e-commerce space) to offer their customers the option to pay products after receiving them (via invoices). Klarna makes money by charging merchants a fixed transaction as well as a variable fee. … Read more

Executive Summary: Headspace is a mobile application that provides meditative and mindfulness lessons to consumers around the world. The Headspace app is available both on iOS and Android devices respectively. The business model of Headspace is based on three income pillars. A subscription fee that consumers pay to unlock the meditation content, B2B programs to … Read more

Online dating has become an integral part of our lives. According to a 2017 study conducted by Stanford University, 39% of heterosexual and 65% of same-sex couples met each other online. While most of us definitely heard about and may even know someone who met on Tinder, other dating apps are creeping up and challenging … Read more

Executive Summary: Peloton is a hardware technology company that manufactures and distributes fitness devices, namely its Peloton Bike and Tread. Its devices are connected to the internet and thus allow users to have virtual group workout sessions. The business model of Peloton is based on selling its hardware products. Furthermore, the company makes money by … Read more

Have you ever wondered why a certain company exists? Sure, making its shareholders a tiny bit richer and employees earn a monthly income is a big portion of that. But that is not the whole story. Legendary business professor Peter Drucker stated that a mission statement answers the questions of                 “What is our business?” … Read more

Back in 2007, masses of people camped in front of the Apple Store to get their hands at what would become the first version of the iPhone. These people must absolutely have the latest peace of tech and would go the literal extra mile. They are the ones blogging about and reviewing your product, essentially … Read more