The Roblox Business Model – How Does Roblox Make Money?

Executive Summary: Roblox is a multiplayer gaming platform that enables its users to create games and, likewise, play games created by others. The Roblox library, as of today, contains over 50 million games. Roblox makes money through the sales of its in-game currency Robux, advertising deals, licensing agreements, and royalties. Founded in 2004, Roblox has … Read more