The Marketplace Business Model – A Complete Guide

Amazon, eBay, AirBnB or Uber are just a few of many companies operating as an online marketplace. Customers love them for their abundance of choice and shopping convenience. What you may not know is that these examples (as well as many other marketplaces) have become some of the biggest and most valued companies in the … Read more

The Freemium Business Model – A Complete Guide

What do Dropbox, Spotify, YouTube, and Fortnite all have in common? They are what people refer to as a freemium model. Freemium is such a big part of our lives that even SouthPark took the courtesy to make fun of it in its ‘Freemium Isn’t Free’ Episode. But how did it become such a wide-spread … Read more

The Subscription Based Business Model – A Complete Guide

Let’s face it: it’s 2020 and almost anybody we know is subscribed to some sort of service. Whether it is Netflix or Spotify, subscriptions have taken over the way we consume products. This article covers the ins and outs of subscription based business models, ranging from pros and cons to various examples and how to … Read more

The Lemonade Insurance Business Model – How Does Lemonade Insurance Work & Make Money?

The Urban Dictionary jokingly defines insurances as “a business that involves selling people promises to pay later that are never fulfilled.” Evidently, a growing number of people are less satisfied with their insurance policies. Non-transparent fee structures and late or no pay-outs are just some of the pains customers experience with their insurance companies. Younger … Read more

The FlixBus Business Model – How Does FlixBus Work & Make Money?

FlixBus is one of Europe’s leading mobility platforms, enabling consumers to take cheap inter-city travels via bus and train. But how a fairly young upstart challenge the many existing and well-established operators in the old continent? And how does FlixBus generate its revenue? Let’s dive into its platform, history and business model in more detail. … Read more

Five Factors That Influence Customer Retention

I’m sure you’ve heard it time and time again: convincing new customers to make a purchase is much more expensive than trying to convert existing ones. In fact, increasing your customer retention rate can boost profits anywhere from 25 to 95 percent. Furthermore, acquiring a new customer can be up to 25 times more expensive … Read more

The Klarna Business Model – How Does Klarna Work & Make Money?

Executive Summary: Klarna is a financial platform that facilitates payments on behalf of other companies. It partners up with other businesses (mostly in the e-commerce space) to offer their customers the option to pay products after receiving them (via invoices). The business model of Klarna is based on charging the businesses it works with a … Read more